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Blog Posts


How Benefits Advisors Can Lead on Supplemental Long Term Care Insurance Instead of React
Employers are looking for more than product recommendations. They want perspective. They want to understand how supplemental long-term care fits into their overall benefits strategy, whether employees are likely to value it, and how implementation might affect future enrollment decisions.

Steve Forman
Oct 222 min read


The New Voluntary Long Term Care Benefit Employees Already Understand
HR professionals know that employee participation depends heavily on communication and understanding. For the first time, employers have a workforce that is already familiar with the concept of long-term care.

Steve Forman
Oct 151 min read


Five Questions Every HR Director Should Ask About WA Cares Supplemental Benefits
Five Questions Every HR Director Should Ask About WA Cares Supplemental Benefits Every emerging benefit creates questions. That's healthy. Before considering any new voluntary benefit, HR leaders should evaluate how it fits within their broader employee benefits philosophy and workforce needs. Here are five questions worth asking. 1. Does this solve a real employee need? Long-term care planning affects nearly every employee eventually—either personally or as a caregiver. The

Steve Forman
Oct 81 min read


What Makes Supplemental Private Long-Term Care Different from Traditional Long-Term Care Insurance?
The emergence of WA Cares has created the conditions for a new generation of supplemental long-term care products that are designed with a very different purpose. Rather than replacing traditional long-term care insurance, these products complement the foundation that WA Cares already provides.

Steve Forman
Oct 12 min read


Why WA Cares Is Creating an Entirely New Category of Employee Benefits
WA Cares did more than create America’s first publicly funded long-term care insurance program. It changed the marketplace for long-term care planning. It did so by creating something that never existed before—a broad foundation upon which a new generation of private supplemental long-term care products could be built.

Steve Forman
Aug 276 min read


SPLTCI Offers a Positioning Moment for Benefit Brokers
For brokers and consultants in WA this is a positioning moment. After the dust settled on WA Cares opt-outs approximately 85% of employees were still enrolled in the program. Get ahead of the conversation with your clients and position the opportunity.

Steve Forman
Aug 181 min read


Supplementing WA Cares with a Voluntary Benefit
If you’re evaluating voluntary benefits in Washington, supplementing WA cares benefits should be on your radar.

Steve Forman
Aug 111 min read


The Time for HR to Lead on SPLTCI is Now.
There’s a window right now in Washington. Employees are aware.
They’re asking questions. They’re trying to understand their WA Cares benefit and how SPLTCI can help.

Steve Forman
Jul 271 min read
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