SPLTCI Offers a Positioning Moment for Benefit Brokers

For brokers and consultants in WA this is a positioning moment.

After the dust settled on WA Cares opt-outs approximately 85% of employees were still enrolled in the program.

That number will eventually rise to 100% as employees age out.

You can either:

A) Wait for clients to ask about WA Cares gaps, or

B) Lead the conversation around solutions

The firms that lean in early will define this category for their clients.

The ones that wait will be catching up. Now is the time to position the SPLTCI opportunity.

What we’re seeing so far: The Next Frontier in Employee Benefits: Supplemental Private Long-Term Care Insurance in the WA Cares Era