Blog Posts

WA Cares did more than create America’s first publicly funded long-term care insurance program. It changed the marketplace for long-term care planning. It did so by creating something that never existed before—a broad foundation upon which a new generation of private supplemental long-term care products could be built.

For brokers and consultants in WA this is a positioning moment. After the dust settled on WA Cares opt-outs approximately 85% of employees were still enrolled in the program. Get ahead of the conversation with your clients and position the opportunity.

If you’re evaluating voluntary benefits in Washington, supplementing WA cares benefits should be on your radar.

From an employee perspective, WA Cares is a starting point—not a full plan. What I’m hearing more often: “I’m glad I have something… but I don’t think it’s enough.”

There’s a window right now in Washington. Employees are aware. They’re asking questions. They’re trying to understand their WA Cares benefit and how SPLTCI can help.